On July 30th, 2016, Tumblr user po–starwars submitted an illustration of an anthropomorphic toad with the caption “when u cant afford quality name brand memes so u have to settle for / peep the toad” (shown below). Over the next eight months, the post gained over 134,000 notes.
On September 29th, Redditor GT_memes reposted the illustration to /r/dankmemes, where it accumulated more than 6,500 votes (91% upvoted) within five months. On October 14th, Redditor c_dunbar submitted a screenshot of p–nstarwars’ post to /r/me_irl, where it garnered upwards of 5,700 votes (94% upvoted) within four months. On October 23rd, 2016, the Peep the Toad Facebook page was launched, which highlights various examples of the toad character
